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Tag Archives: Bin 36

Thinking Out Loud…Comparative vs Competitive Tastings

One of the more valuable things I learned from working at Robert Mondavi came from Mr. Mondavi himself.  Whenever we would be out in the market promoting the wines, working with our sales force and distributors, 9 times out of 10 we’d go out to dinner at one of our restaurant accounts.  Mr. Mondavi would [...]