Skip to content

Overheard in Wine Country…”Catch 20-20″


I’m reading (correction:  listening to) Joseph Heller’s ‘Catch-22’ and really enjoying it.  I read it so many years ago and have forgotten so much — and listening to it vs reading it really provides a different experience. 

While listening the other day, I wandered off in my mind to something I ‘overheard in wine country’ while attending a Holiday party a few years back.  The party was at Mustard’s Grill in Yountville — a quintessential ‘wine country’ dining experience.  The group was a regional sales force & their significant others.  My wife & I were pleasantly engaged in dialogue with the various attendees, trying to meet new friends and learn new things.  One young women we spoke to told us she was in school to be a film maker.  And in order to make ends meet while attending school she was bartending at a restaurant at night.  She told us that she felt that it was really tough being a woman trying to break into film making.  In fact, she said,

“Being a woman trying to be a film maker is a real Catch 20-20.”

Now who could argue with that?  My wife & I immediately averted our eyes and quickly bit our lips.  But the instant we reading-glasseswere alone and caught each other’s eyes, we busted up.  And to this day, anytime we talk about a situation that is a ‘Catch-22’, we call it a Catch 20-20.  In fact, we use it so much, we often screw it up and say the wrong thing. 

So the next time you find yourself in a completely circular logic situation, remember that it is always wise to have a clear vision of what to do.

Be Sociable, Share!


  1. Joe wrote:

    The receptionist in our law office calls it “a real catch-20.” The other attorneys and I find ourselves saying catch-20 now all the time around the office.

    Wednesday, June 24, 2009 at 12:05 pm | Permalink
  2. Judd wrote:

    Thanks for the comment, Joe. Maybe it is a bit like the various levels of bankruptcy — Chapter 11, 20, 7, etc — we can create a whole new serious of ‘Catches’. And you never know, maybe she is way ahead of us and already and KNOWS the different levels!

    Keep us posted on any more fun ones like this — appreciate it!

    Wednesday, June 24, 2009 at 1:32 pm | Permalink
  3. Jenna wrote:

    With the holiday season upon us, we wanted to let you and your readers know about a dynamic new startup called CafeGive. The company is a thriving community of nonprofit organizations, consumers and merchants dedicated to grassroots fundraising through e-commerce. Anyone with a computer and an Internet connection can become an advocate for a cause and create a grassroots fundraising campaign with CafeGive by connecting people, online stores and causes.

    CafeGive has teamed with more than 20 non-profit organizations nationwide since forming in 2008 and launching its website in July. Additionally, 200 top retail brands and boutique retailers are represented on CafeGive’s innovative business model allows shoppers to support causes they care about, merchandisers to build their brand by reaching new and existing customers and non-profit organizations to tap into the growing social networking and e-commerce trends in a way that benefits everyone.

    CafeGive takes shopping for a cause to a new level by enabling people to actively pair retail products and non-profits to create campaigns for their causes. In turn, people can promote their causes by sending links called “widgets” to friends through email or social networking sites such as Twitter and Facebook, with each purchase made via a widget earning directly for a selected cause.

    Participating non-profits include national organizations such as the Children’s Heart Foundation and Mercy Corps as well as local non-profits in regions ranging from Portland and the San Francisco Bay Area to Chicago and New York City. Retail stores on the site include major brands such as Banana Republic, The Westin Hotels, The Walking Company, Macy’s and PetSmart and boutique merchants such as Charming Life Designs.

    You can find out more about CafeGive at, and we’d be happy to connect you with company leaders to discuss the business in more detail. Please let us know if you have any questions, thanks for your consideration and remember to give twice this holiday season with CafeGive!


    Thursday, December 10, 2009 at 10:26 am | Permalink

Post a Comment

Your email is never published nor shared. Required fields are marked *