‘Tis the season! This time of year is a very active time for Humanitas. Holiday parties, both in the office and in restaurants, are featuring lots of wine. And because we give our profits to charity, many people choose Humanitas to serve and to give as gifts. And the great thing is, the more we sell…the more we can give. It is so simple it ‘plumb evades’ many people.
A few weeks back I wrote about Bob Frick, the 71-year old gentleman from Lafayette, CA who decided to hop on his bike and ride across the country to Florida raising money…and awareness…for Habitat for Humanity. His goal was $71,000 ($1,000 for each of his 71 years). He has raised over $80,000 to date and is still counting. Humanitas has helped in his cause by creating a ‘Cycle of Hope Six-Pack’ in honor of Bob and for every pack we sell, we donate 20% to Bob’s cause — the East Bay Habitat for Humanity.
On Sunday afternoon, I had the pleasure of carting several bottles of wine over to Bob’s house to pour during a ‘welcome home’ and ‘thanks for the support’ party. I also delivered our second check in support of Bob — you see, several people opted to help this cause by ordering the Cycle of Hope pack for themselves and for gifts…and truly ‘drinking charitably.’ I was sincerely inspired by Bob’s journey and by the stories he told. You can still support Bob — just order the Cycle of Hope pack on our website. You can also support Habitat for Humanity East Bay any time you order Humanitas by using our ‘promo code’ HFHEASTBAY. Or, if you want to join our club specifically supporting the East Bay HFH, click here.
Judd & Paul Ash - Exec. Dir. SF Food Bank
Monday morning found me in San Francisco experiencing 1.5 minutes of fame on televison in support of the San Francisco Food Bank. Executive Director Paul Ash and I were on the local ABC affiliate urging folks to support the Food Bank and celebrating the support of wine lovers, restaurants & retailers in the San Francisco area who have purchased Humanitas. This support resulted in Humanitas handing over a check for $1,500 to the SF Food Bank — the equivalent of about $13,500 worth of food for the needy. Again, people ‘drinking charitably’ is helping those less fortunate. Hopefully I’ll have that clip to share in the near future. You can also support the San Francisco Food Bank every time you order Humanitas by using the promo code ‘FBSF’. You can also join our SF Food Bank Wine Club and support the Food Bank year ’round simply by, again, drinking charitably.
The rest of month will be spent doing similar events and writing more checks. I’m not going to try to fake this one…it is a hugely rewarding time for Humanitas. We really revel in making what we feel are very honorable wines that celebrate winemaking excellence. But we are equally dedicated to helping the communities that support our wines by giving back to charities in those cities. And the high we get when we do what we set out do, is pretty hard to adequately describe in words. Drinking well and doing good…its what we do…and it feels great. We’re hoping everyone doesn’t limit this to the Holidays. These charities need support all year long — and drinking charitably is something everyone can do…every night with Humanitas.
‘Tis the season…all year long — drink charitably, everyone!
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