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Overheard in Wine Country…”Catch 20-20″

catch22logocopy

I’m reading (correction:  listening to) Joseph Heller’s ‘Catch-22′ and really enjoying it.  I read it so many years ago and have forgotten so much — and listening to it vs reading it really provides a different experience. 

While listening the other day, I wandered off in my mind to something I ’overheard in wine country’ while attending a Holiday party a few years back.  The party was at Mustard’s Grill in Yountville — a quintessential ‘wine country’ dining experience.  The group was a regional sales force & their significant others.  My wife & I were pleasantly engaged in dialogue with the various attendees, trying to meet new friends and learn new things.  One young women we spoke to told us she was in school to be a film maker.  And in order to make ends meet while attending school she was bartending at a restaurant at night.  She told us that she felt that it was really tough being a woman trying to break into film making.  In fact, she said,

“Being a woman trying to be a film maker is a real Catch 20-20.”

Now who could argue with that?  My wife & I immediately averted our eyes and quickly bit our lips.  But the instant we reading-glasseswere alone and caught each other’s eyes, we busted up.  And to this day, anytime we talk about a situation that is a ‘Catch-22′, we call it a Catch 20-20.  In fact, we use it so much, we often screw it up and say the wrong thing. 

So the next time you find yourself in a completely circular logic situation, remember that it is always wise to have a clear vision of what to do.

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Thinking Out Loud…Tax the Wine, Feed the War!

wine-tacks

“Wine Tax!”

I’m just thinking out loud here, and I apologize for the sensationalized headline, but I do have a point of view on this subject.  With the economy in ruins, the government has taken on the role of bailing out companies & individuals to jump start the economy.  The current tactic is to feed revenues to the government to increase the income side of the country’s P&L so it can have the funds to pay for the bailouts.  Simple accounting — increase taxes to generate revenues — spend ‘appropriatly’ to feed the economy.

One of the government ‘income’ proposals is to tax alcoholic beverages – in some states that translates to a 10% tax per drink — in others (such as California) it translates to a ‘nickel a drink’ tax to raise revenues earmarked to reduce the budget shortfall and provide support to programs addressing alcohol related problems.

I suppose this sounds good on paper — but wait a minute — more taxes simply don’t translate into appropriate spending!  It takes a great leap of faith, I believe, to think that a government (that’d be any government) has the expertise to prudently re-invest revenues earned.  In fact, I think they have an incredible track record of doing exactly the opposite — feeding more and more bureaucracy and building less and less efficiencies.  President Obama has told Chrysler & GM that their re-structuring efforts just aren’t good enough — yet I’m seeing an enormous amount of money going into both state & federal governments hands, with little accountability and results.   They are asking companies to cut, yet they are growing.  Hmmm.

Don’t get me wrong, I believe government is critical for the efficient running of a country — I just don’t believe they are adept at business, and I simply don’t trust that the money going in, is spent appropriately.  And now they want to tax alcoholic beverages even more.  Is this the intent of our Founding Fathers?  I just don’t think so.

One of the foundations of the Humanitas business model is to, by virtue of selling wine, generate revenues to give directly to charities.  These charities operate extremely efficiently – with only a small percentage of the revenues generated going to the overhead needed to manage the charity — and the vast majority going directly to those in need.  Can we say the same for our government spending?

I’m quite certain readers have an opinion on this — please share in the comments section.  I, for one, am tired of increased taxes with no accountability for the results.  I’ll just lob that one up for a start.

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Wine Circles…My Life in a Nutshell

I was reflecting on the beverages that rule my world the other day & wondered if this summation of my life in a Venn Diagram compares to anyone else out there:

wine-circles-template

A creature of habit, I’m amazed at the predictability of what I consume liquid-wise.  I’m up at dawn brewing up a pot of Peet’s.  After 3 cups of java, about 10:00 I switch to water.  Throughout the day I have 4 or 5 tumblers of H2O, which I’m told is ‘healthy’.  And around 7 in the evening, the wine starts flowing.

That’s about it.  I don’t really drink tea (tho’ I’ve tried several times to make the switch — ain’t gonna happen) – I’m not a beer or hard alcohol guy – and I don’t drink soda.  In my personal ’share of stomach’, I’m very predictable. 

Does this ‘wine circle’ look familiar to you?  Let me know your personal Venn Diagram of beverage consumption – might be fun to compare.

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Rocky Mountain High

vail-resort

Last week I had the priviledge of spending a few days on the road selling Humanitas in Colorado.  I’m a native of California and am pretty sure I couldn’t live much farther from a beach than about an hour, but if I had to move anywhere without a coast, it would be Colorado.  The place is gorgeous.

It is also the home of my distributor, Veraison Beverage Distributors, which is really the official name for a band of wine die-hards founded by veteran Colorado wine sales guru Bob Cohen.  Bob has been selling wine in Colorado for a long time & is the absolute master of story-telling.  Which is why I work with him — he actually tells the story behind the wine — a lost art.  In today’s modern distribution era where huge corporate distributors gobble up smaller ones and have portfolios of thousands & thousands of wines, the sales reps simply do not have the bandwidth nor the time to really sell by telling the story behind the wine.  Finding a gem like Bob & his team is huge for a small winery like Humanitas with dynamic wines and a compelling story.

The trip started on Tuesday — I landed in Denver where Bob was dropping off another winery principal.  As she walked into the airport, I walked out — such is the life of a distributor — shuttling suppliers all over the place.  We drove to Applejack — one of the most famous wine shops in the country — and did a staff tasting in the back room.  Applejack has been a strong supporter of Humanitas – it was good to meet the staff face to face & tell the story.

From there we drove to Vail.  Bob lives about a half hour West of Vail in Gypsum — his house was to be my hotel for the next few nights.  After seeing a few accounts that evening, we retired to his house and had a small business review.  However, we were up early the next morning as I had an interview on Plum TV, the local cable station, at 8:30 on the mountain at Vail.  Despite the cold, the interview was a success — allowing me to tell the Humanitas story and plug the winemaker dinner later that night.  You can view the interview below.

I spent the day with a couple of Bob’s reps nearer to Aspen driving Bob’s 300,000  mile + Toyota.  Nice ride!  I returned to Gypsum in time to change and head off to our winemaker dinner at Matthew’s in Edwards, CO.    It was a fantastic meal paired beautifully with the Humanitas Wines, and a delightful evening talking with the 40 or so attendees.sure-beats-working

The next day was perhaps the most unique selling experience in my 29 years in the wine industry.  Bob & I were up early and at Vail booted up with skis in hand to ski to accounts on the mountain selling Humanitas for staff tastings.  Yep — with wine samples in our backpack, we spent the day skiing to accounts, tasting staff, and telling the story.  Incredible — what’s not to like about this business!

That evening, we changed in some friends house and hustled over to Beaver Creek for a tasting and presentation to the patrons of the Vilar Performing Art Center.  Ninety or so sensationally nice folks tasted Humanitas while I again, got to tell the story.  And for a really nice surprise, the management then gave us tickets to go in and see Kenny Loggins & his band perform — fantastic!

And it isn’t over.  The next day we were up at 5:30 to head to Denver for an 8:30 meeting and presentation of a $500+ check to Habitat for Humanity – Colorado.  This is what makes Humanitas click — when people buy the wine, we give back to the community directly.  In this case, the check represents our ‘7% Solution’ where we give 7% 0f our revenues (that’s revenues — off the top!) to charity.  It represents 100% of our profits — all simply because the good people of Colorado buy Humanitas!!

Finally, we ended the trip with a staff tasting & brainstorming session with the sale reps from Veraison — one of the best group of wine folks I know — and now official ‘Humaniacs’!  From there, off to the airport and back home to Napa.  Despite the economy, life can be pretty rewarding when you drink charitably!!

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Thinking Out Loud…Wine, The Social Lubricant Can Change the World!

you_can_change_the_world

The more I think about it, the more I believe that wine, the ultimate social lubricant, can change the world.  I believe it so much I created Humanitas Winery for that very purpose.  What I mean by this is that the power of wine brings people together in a such a positive way that it can galvanzize & unify people to make a difference…just because they can.

I don’t know of anything else with quite this power.

Try this — next time you get together with a group of friends or associates and the wine starts to flow — take 10 minutes to ask the question of the group “What can we do to make a positive impact in the community?”  My guess it won’t even take 10 minutes to come up with something enlightening & amazing.  Try it without wine, and you may never come up with a single idea.  Seriously.

And when you’ve done this — drop me a comment about your activity.  You see, wine can…and will make the world a better place…one sip at a time!

Remember the words of Margrit Biever Mondavi: 

“If it were a prescription it would read:  2 glasses with every meal. It enhances food, reduces stress,encourages friendship, kindles romance and in moderation it helps digestion, protects the heart,promotes good health and it definitely helps ourdisposition. 

However, if abused, it is unsafe, potentially dangerous and decidedly uncivilized, And, while you may not be able to play tennis when you are 90, you can enjoy a glass of good wine indefinitely.”

Go ahead…drink charitably!

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Thinking Out Loud…Love the Wine You’re With!

stephen-stills

We all every once in a while fall into the ‘the grass is always greener on the other side of the fence’ syndrome.  I’m not immune to this at all.  In fact, just the other day I fell into a funk — the economy, the environment, my 401K performance (!) — which automatically led to a hangover onto my shabby house, my 220,000 mile Honda, my lack of time & money for vacations — which began a spiral into how I don’t spend enough ‘quality’ time with my family…blah…blah…blah.   It just feeds on itself.

Snap out of it, Man!  Clearly I have the weight of the world on my shoulders that no one else has…yeah right!  Then the words of Stephen Stills blared across the radio:

“When you’re down…and confused.  And you don’t remember…who you’re talkin’ to.”

And…

“Don’t be angry, don’t be sad, and don’t sit cryin’ over good times you’ve had.”

And the payoff line…

“And if you can’t be with the one you love, honey, love the one you’re with.”

I realized that this song is really a metaphor for politics, life, and most assuredly…wine!  That’s right — time to stop critiquing wines for what they aren’t…and start praising them for what they are.  Time to stop living in fantasy…and live for the moment.  Appreciate what you have…not what you don’t have.

Ronn Weigand’s ‘Restaurant Wine’ is like this.  He doesn’t blast wines.  He doesn’t really even rate them.  Instead, he evaluates wines and gives his thoughts on how this wine might best fit into a restaurant’s program.  How positive is malibu-sunsetthat!  Good job, Ronn.

I was thinking about how easy it is to berate say…white zinfandel.  We all have.  But I also remember many, many summers ago driving down the Pacific Coast Highway in my white 1970 ragtop MGB with Springsteen blaring on the radio and the sun going down over the Malibu surf with a 22 year old UCLA co-ed in the passenger seat (I, by the way, was 23).  We decided to watch the sunset together and felt a bottle of wine would add to the ambiance.  Problem was, the local liquor store on PCH only had beer and a certain famous white zinfandel chilled. 

glass-of-white-zinWe opted for the white zin, and let me tell you, in that situation — the beach, the sunset, the music, the girl — I don’t think I’ve ever tasted a better wine! 

Moral of the story — I never saw the girl again.  Never really drank the wine again.  But the memory is immortal — so I got that going for me.  And the lesson learned — there is a time, a place, a situation — that lends itself well to most any wine…or person…or meal…or party…or whatever that has the opportunity for a postive experience.  You just have to drop the barriers and let it happen.

“Love the WINE you’re with!”

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Inspired by…Cope Family Center in Napa!

cope-house

At the heart of Humanitas Winery is a dedication to making honorable wines (let’s hope all wineries have that mission!) and to helping those less fortunate.  We care, as the North Bay Bohemian so succinctly put it,  ”…not only where the grapes come from, but where they go” — meaning we clearly care about the quality in the bottle — but also to the quality of life our wine may contribute to in order to make the world a better place.

The sources of this inspiration are the various charities that are really doing the hard work – the physical charitable activities that make our communities better places and us as individuals better people.  As a result, we give back a full 7% of our Revenues (equivalent to 100% of our profits – called our ‘7% Solution’) to charities local to where the wine is sold.  It is our ’spiritual terroir’ so to speak. 

In general, we pick one charity per market in order to provide a more substantial and focused contribution rather than spread the money thinly across several charities.  And we try to pick charities that are dealing with very fundamental and primary needs such as hunger, affordable housing and education.  Our philosophy is that if these primary needs are addressed locally, perhaps some other issues can be thwarted down the line.  We also tend to gravitate to charities that are less of a ‘hand out’ and more of a ‘leg up’.  Sort of the ‘teach a man to fish’ school of thought.

In Napa Valley, there is a model operation that perfectly fits the Humanitas criteria – Cope Family Center.  Mandy Page (an avid Humanitas fan!) works for Cope and has drafted a beautiful description of the operation:

“When most people think of Napa, they envision sweeping vineyard vistas and those “rich and famous” lifestyles portrayed in the press. The truth is that in Napa County, at least one in seven children lives in poverty. cope_stackedlogoBased on the cost of living in Napa County, a two-parent two-child family would need to earn $57,728 annually to be considered self-sufficient.

Cope Family Center is a family resource center in Napa whose mission is to prevent child abuse and neglect, educate and support parents, and help build self-sufficient families – families who don’t have to depend on government handouts and supports.

Recognizing that family poverty is the strongest known factor proven to correlate with child abuse and neglect, Cope added a Family Economic Success program in 2003 to address the need in our families – restaurant, hospitality and vineyard workers – for financial education and access to financial institutions.

We recruited professionals from banks and other financial institutions to teach classes and workshops – free of charge – to clients in need of education about everything from how to open a bank account to cleaning up their credit report.

We offer Individual Development Accounts, which are 2-for-1 matched savings accounts for families saving for their first house, higher education or to start a small business.

Right now it’s tax season, and we’re holding volunteer-staffed income tax preparation and filing clinics, here at Cope and at the Napa City-County Library and Napa Valley College. Families whose 2008 income was under $45,000 can get their tax returns prepared and filed free of charge. Tax preparers help families get the Earned Income Tax Credit, which can mean up to $4,800 per family.

All this helps to give local families a way to stay afloat in this tough economy. Getting a refund, and not having to pay a preparer, can often mean the difference between dependence and self-sufficiency. The money that families save can then be pumped back into the local economy, in the form of rent, groceries, gas, etc.

It’s hard to work on being a good parent when you’re just one paycheck away from homelessness, or trying to find a way to feed your family. Cope’s FES program helps lessen that stress by helping families learn to help themselves.”

What a fantastic service they provide and what a strong example of helping those in need get a leg up.  Humanitas is proud to have Cope Family Center as our preferred charity in Napa Valley and encourage you to donate to their service.  In these hard times, it is even more important to help.  And if you want another wonderful way to contribute to the wonderful work of Cope, simply enjoy Humanitas!  You can find the wines at Zuzu’s, Back Room Wines (who are also graciously contributing to Cope for every bottle the sell of Humanitas) and the Oxbow Wine Merchant.  Or of course, you can also order on-line at Humanitas Wines

And I really encourage you, if you live in Napa Valley, to share this post with other restaurants and wine shops to encourage them to support Cope by offering Humanitas.  For that matter, no matter where you live, encourage your favorite wine shops and restaurants to carry Humanitas and help your own community…one sip at a time…as we donate to a local charities in your neighborhood.  Nothing better than drinking charitably!  Pass it on!!!

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Goes Great With…Wii!!

wii-controller-sticks

It is Friday — a long day ahead of me driving 3 hours for a distributor meeting.  That also means 3 hours back later this afternoon…assuming no traffic.  But I’m psyched because I know when I return, I get to have a little family time tonight.  That’s right — no late night partying for this wine warrior.  Tonight is Wii night with my youngest.

Game on little one. 

wii-bowlingSeriously, there are few things I enjoy more than moving the coffee table out of the way to clear room for some seriously animated Wii bowling & Wii tennis.  Tonight — I hope to achieve ‘pro’ status — with a little luck.  My youngest is 7 years old and she is seriously good at these games.  Her form absolutely cracks me up — actually distracts me — which may be one of her strategies.  In bowling, she jumps up, throws the opposite foot out in front of her, whirls her arm around — it is comical to watch — until she ’strikes’ just about every time and beats me by about 75 points.  Same goes for her tennis and that wicked ‘Ninja Serve’ as she calls it.

My 7th grade boy joins us as well — but he is seriously good — completely in another league.  He’s the Tiger Woods of Wii.  And, in fact, that is the game I play with him most often — Wii golf.  In this game, he beats me regularly…but it is close. 

Tonight…he’s going down.

My oldest is in high school.  Often just a little too cool to play Wii — but when in the mood, she too is a Wii bowling genius.  And I think the best thing about it (in case you don’t have a 16 year old wii-tennishigh school daughter) is seeing her smile ear to ear playing.  At that age, it isn’t something a Dad sees that often.  It is worth the price of admission to be sure.

OK — so life changes.  My idea of a good time on Friday night is hanging with my family, absorbed in some seriously competitive Wii, and living in the moment.  Certainly didn’t used to be that way — but that’s what parenthood does.  It gets you in touch with emotions you didn’t even know you had. 

Wine, by the way, is involved.  I mean, the house is also a winery in the back.  But tonight, wine will not be center stage — it will be a subtle complement to the situation.  I’m thinking something bright & happy — like the family scene.  More than likely, my 2007 ‘Oak Free’ Humanitas Chardonnay.  Or maybe a barrel sample of a few things — just to check out their progress.  Not sure — but rest assured — no matter what it is, it goes great with family time playing Wii!

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Overheard in Wine Country…”Penultimate Wine”

ear

I’m no English major, but the other day I was sitting at Ravenous (another one of my favorite haunts in Healdsburg), chowing on a burger (Gawd they are good there!) and overheard someone talking about a particular wine.  She said something along the lines of “Oh I LOVE that wine — it is the ULTIMATE!  No…

“…it is the penultimate wine!”

…as if ‘penultimate’ was better than ‘ultimate’.  Correct me if I’m wrong, but doesn’t that really mean it is something ravenous-restaurantmuch less than the ‘ultimate wine’?  I know if I check Webster’s it mentions something like it is the ‘next to last’ meaning that it isn’t the ultimate…it is the next to the ultimate…more like…next to last.   But as I learned it, it really means that it is not the top…it is one short of the top…next to the best…but not the best.

OK — I do the malaprop thing a lot and certainly am no master of the English language.  Especially after a glass of wine or two.  I think what grabbed my attention on this one was the enthusiasm and drama with which it was delivered.

Honestly — I’ve discovered that wine uses all of your senses.  You ’see’ the wine — the color, the thickness, etc…you ‘feel’ the wine with your tongue and sense the texture which gives you a sense of thickness, acid, tannins, etc…you ’smell’ the wine — of course — which influences flavors incredibly…you ‘taste’ the wine — well I hope so!…and I believe you ‘hear’ the wine.  And in this case, it is what you hear while in a wine situation.  ‘Overheard in Wine Country’ is all about what you hear while on a wine experience. 

I invite you to ‘listen to your wine’ and share your experiences.  Add comments below — I’d certainly appreciate it — as would our other readers.

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Inspired By…George Harrison…

“Give me love, give me love
Give me…peace on Earth”

As I was driving along today I heard that it was George Harrison’s birthday, and that although he often celebrated his birthday on February 24, in truth he was born george_harrisona few minutes after midnight on the 25th.  Kind of cool — I’m pretty sure I’d celebrate both days…or the whole week as I do anyway!

I always loved George in the Beatles — always the ‘quiet one’ but oh so cool on guitar.  And I love how he got a song or two per album — and those songs were always so excellent.  I think he brought a great dimension to the band.  And of course his solo career and his work with others (Traveling Wilburys) was fantastic.

And to tie this back to Humanitas and Drink Charitably, some of you will remember that Harrison was a principal organizer of the Concert for Bangledesh — an amazing fund-raising concert in 1971 (and to me, the model for similar concerts such as Band-Aid that followed), and a truly wonderful album.

George Harrison was a bit of a rennaissance man as well.  Musician, producer, philanthropist…he was also a film producer and collaborated with the Monty Python gang amongst others.  I can’t remember, but I’m pretty sure he was young-george-harrisoninvolved with Life of Brian, and I know he was behind Time Bandits — fun stuff.  I guess to me, the quiet Beatle, was maybe the most diverse…and…well, complete.  I mean, didn’t he even do the ‘Basketball Jones’ thing with Cheech & Chong?  How cool is that?

Unfortunately, George Harrison died all too young.  But he sure left a wonderful legacy.  And it does prompt one of my favorite questions – if George Harrison were a wine, what would he be?  Clearly complex, decidedly layered, yet friendly, approachable and with a nice sense of humor…in a quiet way.  Any thoughts? I wonder if George was into wine…my guess is yes. 

“Give me hope, help me cope
With this heavy load.”

Regardless, George Harrison was cool.  If he were a wine, I’d savor him.  And I’d drink charitably!

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